Credible launch.
Built to upgrade.
For founders who need a credible foundation this quarter — brand, site, and a go-to-market plan — and already know they’ll upgrade to Growth as they scale.
- DELIVERY
- ~4 weeks
- UPGRADE PATH
- 30-day, diff-only
- RISK
- Refundable pre-build
Additional taxes may apply depending on business headquarters.
Move to Growth or Scale and pay only the difference. No do-overs, no rebuild fees.
02 · WHAT'S INCLUDED
Four essentials. One clean price.
The foundational kit — everything a new startup needs to launch credibly, nothing it doesn't.
We list what’s excluded so you never get a surprise invoice.
Business Creation Templates
SCOPE
- Delivered as: Editable Google Docs / Sheets
- Revisions: 1 x 30-min walkthrough call + 1 round of edits per template
NOT COVERED
- Custom financial modelling
- Legal advice
- Writing your plan for you
- Industry-specific templates beyond the pack
Basic Brand Guidelines & Logo Design
SCOPE
- Concepts: 2 logo directions
- Revisions: 2 rounds on chosen logo + 1 round on the guidelines document
- Includes:
- Primary logo + 1 mark variation
- Colour palette (max 5 colours)
- 2 typefaces
- Basic usage do/don't
NOT COVERED
- Brand voice or positioning
- Extended visual system (patterns, icons, illustration)
- Packaging design
- Motion / animated logos
- Sub-brands
Custom 3-Page Website
SCOPE
- Concepts: 1 layout mockup
- Revisions: 1 round on design + 1 round on build (post design sign-off) + 1 copy pass (you supply copy)
- Includes:
- 3 fixed pages: Home, About, Contact
- Mobile-responsive
- Basic on-page SEO (meta tags, alt text)
- 1 contact form
NOT COVERED
- Custom illustrations or stock imagery
- Blog setup, e-commerce, CRM
- Custom animations
- Multi-language
- Ongoing maintenance
Introductory GTM Strategies
SCOPE
- Delivered as: 1 PDF playbook (~10–15 pages) + 1 x 45-min strategy call
- Revisions: 0 revision rounds — delivered as a general starter guide, not a bespoke plan
- Includes:
- Audience persona template
- Pricing framework
- Channel prioritisation guide
NOT COVERED
- Bespoke strategy tailored to your business (upgrade to Growth for that)
- Campaign execution or ad buying
- Content writing
- Competitor analysis
- Ongoing coaching
03 · IS THIS PACK FOR YOU?
A quick fit-check.
Honesty saves everyone time. Here’s who the Starter Pack is built for — and who’s better off starting somewhere else.
You need a credible launch this quarter — brand, site, go-to-market — and you already know you’ll upgrade to Growth as your business scales.
Not for you if you’ll want more than two logo directions or plan to grow the site next quarter; start at Growth.
04 · WHAT WE NEED FROM YOU
A short list,
kept short.
We keep our side lean so you can, too. Four commitments keep the engagement moving and land it clean.
One named approver
A single decision-maker on your side who signs off each round. Committees stall the timeline.
Consolidated feedback in 5 business days
One reply per revision round with all comments in it — not four separate inboxes chiming in over two weeks.
Your content by the agreed date
Copy, product info, imagery and access delivered on the schedule we set at kick-off.
Decisions made async, in the review channel
Approvals logged in the shared workspace by default — so nothing is stuck in someone's DMs.
05 · KEY BENEFITS
Why founders pick it.
Professional foundation at a fraction of typical agency costs.
Ready to launch in weeks, not months.
A credible digital footprint from day one.
A GTM plan that turns launch into first customers.
06 · AFTER LAUNCH
Built to upgrade,
not to trap you.
Upgrade to Growth (€1,999) or Scale (€4,999) within 30 days and pay only the difference.
No do-overs, no rebuild fees, no penalty for starting small. Starter is the entry rung — designed to graduate, not lock you in.
You also get 30 days of post-launch support for technical issues and minor adjustments — you’re not on your own the moment we hand over the keys.
Fair use applies — see §9.5 of our Terms.
Extra pages are €180 each (design, copy pass, and build). You can add them during the project or after launch as change requests. If you know you need 5+ pages, jump to the Growth Pack — it's better value.
2 logo concepts and 2 revision rounds on the chosen direction, plus 1 round on the guidelines document. Extra concept directions are €150 each; extra revision rounds are €60 each.
No — Starter's GTM is delivered as a general starter guide, not a bespoke plan. If you want a plan tuned to your market, personas, and channels, that's the Detailed GTM Strategy in the Growth Pack.
Yes — you only pay the difference between tiers, provided you upgrade within 30 days of your Starter delivery. After that window, upgrades are quoted as new projects.
In-scope tweaks only: bug fixes, broken links, text corrections, and image swaps in existing modules. New pages, layout changes, and new features are separate change requests. Fair use applies — see §9.5 of our Terms.
READY?
Ready to launch —
without the €20k agency invoice?
Pick a pack, fill the brief, and a real person on our team will come back within one business day with a fixed quote. Refundable if you withdraw before build begins.